Useful reading. Practical next steps.

Choose the question you need to answer.

Start with the design brief if you need to put a project into words. Read the identity guide when the question extends beyond a logo. The print checklist helps prepare a conversation with your printer, while the asset-folder guide is for the people who will need to find and use the finished files.

Each guide includes a practical walkthrough, a working checklist and answers to common questions. Use them to prepare decisions and identify missing information. Examples are illustrative; your scope, deliverables and responsibilities are agreed around your project.