Why some stories work best on paper
Print remains a tactile medium, and for certain audiences and messages that physical presence matters. A well-crafted brochure, a restaurant menu, or a quarterly publication can carry weight that digital simply cannot replicate. The design should communicate clearly and be prepared for the agreed production process. Printer specifications, proofing and sign-off remain important parts of the handover.
We approach every project with a focus on hierarchy and readability. Whether it is a multi-page booklet or a single-fold leaflet, we structure content so the reader finds what they need quickly. The result is material that feels considered rather than assembled, and that reflects the standards of your brand.
- Brochures and publications
- Business collateral
- Print-ready artwork
- Menus and practical printed materials
What we prepare
We take your content and turn it into production-ready files. This includes layout design, typography, image placement, and the technical adjustments printers require such as bleed, trim marks, and colour profiles. We work in industry-standard tools and deliver files in the formats your printer expects.
We also advise on the practical side of print: paper weight, finishes, binding options, and whether your content suits the chosen format. This guidance is part of the creative process, not a separate upsell. The aim is for you to understand what you are ordering before the press runs.
- Print-ready artwork files
- Layout and typography
- Bleed, trim and colour setup
- Finishing and binding advice
Decisions to discuss early
Before we begin, we need to understand the purpose of the piece. Is it a sales tool, an information document, a menu, or a keepsake? The purpose shapes the format, the paper choice, and the level of finish. A brochure intended for trade shows will need different durability and layout to one mailed to existing clients.
We also need to know whether you already have a printer and specification. If you do, we tailor the files to their requirements. If you do not, we can help you shortlist printers and agree specifications, though the actual buying and finishing costs are agreed separately from our creative fee.
- Purpose of the piece
- Existing printer and specification
- Paper and finish preferences
- Quantity and distribution plan
What we need from you
We work best when content is organised before design begins. Final copy, images, logos, and brand guidelines should be ready, or at least clearly outlined, so we can focus on layout rather than chasing materials. If you are unsure what you have, we can review your assets at the start of the project.
You will also need to confirm any brand requirements, such as colour standards, font usage, and tone of voice. For publications with multiple contributors, a single point of contact for approvals helps keep the process smooth and avoids conflicting feedback during review.
- Final copy and images
- Brand guidelines and assets
- Printer details or specification
- Approved point of contact
Review, handover and exclusions
We build review rounds into the process. You will see proofs at key stages, and we adjust based on your feedback. Once the design is approved, we deliver the final print-ready files along with a brief note on any special requirements for your printer, such as spot colours or die-cut lines.
Print buying, finishing, and production are excluded from our creative scope and are agreed separately. This means you choose your printer, negotiate quantities, and manage the physical production. We remain available to troubleshoot any file issues that arise during printing, but the ordering and delivery of the printed goods sit with you or your chosen printer.
- Proof review rounds
- Print-ready file delivery
- Printer specification note
- Post-delivery file support
Your working checklist
- Confirm the purpose and audience for the printed piece
- Gather final copy, images, logos and brand guidelines
- Decide whether you have a printer and their specification
- Agree paper, finish and binding preferences
- Identify a single approval contact within your team
- Clarify that print buying and finishing are agreed separately
- Confirm the review rounds and delivery format for final files
Questions worth asking
Do you arrange the printing for us?
Printing, finishing and supplier coordination are not automatically included in the design scope. Agree who places the order, checks the production proof and handles costs. Final artwork should be prepared to the specifications confirmed by the selected printer.
What if we do not have a printer yet?
Choose the production supplier before final artwork is prepared so their specifications can guide the files. If supplier selection is still open, raise that during scoping and agree who will handle it. Printing costs and production arrangements are separate from the design scope.
How many review rounds are included?
Review rounds are built into the process at key stages. You will see proofs, provide feedback, and we adjust accordingly. The number of rounds is agreed at the start so expectations are clear.
Make the next conversation concrete.
Bring the questions this page raises, the materials you already have and the decisions you need help making. The brief planner turns those starting points into a document you can review and share.
Build your brief ↗